Overview
Web Analytics is a critical element in running a successful search marketing campaign. During our initial meetings with you, CyberCMO will help define the key success metrics for your search campaign. Whether we decide on targeted acquisition costs or a softer measurement like pages viewed, your Web Analytics program will measure and report on these goals.
Tracking Conversions
All analytics packages allow you to track visitors to your site and analyze how those visitors use your site. Are they getting lost on the home page? Are they bailing out of your registration process at a certain point? These are all questions that can be answered with a good analytics package. It used to be that a good analytics package would cost thousands of dollars, now Google offers their Google Analytics service for free. We've setup Google Analytics for several clients and have worked with others using Omniture, ClickTracks and other hosted and logfile analysis programs.
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