Overview

Pay-per-click campaign management is a specialty at CyberCMO. Our staff are certified Adwords Professionals and Yahoo Search Ambassadors. Further, we specialize in managing national campaigns at the local level. Most people don't realize that in order to maximize your exposure at the national level you need to run both a broad match geo-targeted campaign as well as a national campaign for exact terms that include geographic identifiers. When run correctly, you place your ad in front of both local prospects as well as people searching for your business while in a different area. Pay-per-click campaigns are a part of our full-service offering. The critical elements of an effective PPC campaign include:

1. Keyword Discovery - Keyword Discovery is the process of determining how your prospects search for your business. The goal is to determine the most important keyword terms to include in your campaign. Before generating terms, CyberCMO works with you to understand your business. We map your products and services to customer segments and then
   
2. Campaign Setup - We will setup your campaign to maximize the ability for us to report results and optimize the campaign. We'll take into consideration internal charge back requirements, targeted acquisition costs, internal budgeting as well as other factors before setting up the campaign structure. Don't underestimate the importance of this step!
   
3. Campaign Maintenance and Reporting - In addition to our top rate human talent, CyberCMO uses the most sophisticated technology available to monitor and optimize your campaign. Our suite of tools will provide you with immediate feedback on campaign performance.