CMO Process

At CyberCMO we've developed a process to get the search results you expect.

• Establish Objectives - CyberCMO begins every engagement by establishing the client objectives for their web presence. Priorities for your web presence will vary depending on industry, sales process, product and IT capabilities. Before we begin our tactical work, we'll provide you with recommendations for measuring success. Here are a few examples of success factors we use:
  
• Brand Impressions - Many businesses just want to make sure that their ad appears for core search terms. We help clients determine how setup branch impression campaigns and how to measure success.
  
• Engaged User - For complex products you might want to assign a value to a prospect that reads a certain number of pages, reaches a specific page or other onsite behaviors. Automobile sites often create success metrics for level of engagement of site users.
  
• Targeted Cost per Lead or Acquisition - Measuring your success based on cost per lead or acquisition is the sweet spot of Pay Per Click Advertising. We help you determine how to assign value to specific actions on your website and then maximize the ROI of your search marketing budget.
  
• Website Usability and Conversion - Using the established objectives, CyberCMO will review your website to determine how to best measure conversions. We will work with your internal or external team to ensure that your website is driving prospects toward your desired action.
  
• Review and Setup Tracking Metrics - Next CyberCMO will review all available data to understand your performance against the objectives. For businesses that are just getting started, we will help you and your IT team setup a web analytics package like Google Analytics. Web analytics allows you to get up to the minute status on success metrics. Read more about our Web Analytics capabilities.
  
• Plan and Execute Campaigns - Once there are established objectives and a way to measure success, CyberCMO will begin executing a tactical plan to meet the established objectives. The first part of a successful search marketing campaign is determining targeted keywords. Based on the targeted keywords, CyberCMO will begin the tactical execution of:
• Pay-Per-Click Campaigns - PPC allows the advertiser to bid for placement on the Search Engine Results Page of targeted keywords. The advertiser is only billed if a searcher "clicks" on their ad.
  
• Search Engine Optimization - SEO is the process of maximizing a site's chance of being shown naturally on the Search Engine Results Page for targeted keywords.
  
• Local Directory Listings - Typically a subset SEO but an increasingly important way for local businesses to get presence in natural results on Search Engine Results Page for targeted keywords with geographic location modifiers.
  

• Ongoing Measurement and Maintenance - Search Marketing campaigns are very dynamic and must be measured and optimized on a frequent basis. CyberCMO employs automated tools to monitor your campaign and help make recommendations for enhancements. You will receive weekly performance reports as well as detailed recommendations for enhancing your campaign.